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The vw bug Paradis beetle vw bug air-cooled Market |
| Market Size and Growth |
The vw bug air-cooled industry had gross revenues of more than $21.3 billion
in 1995, with a national legal handle (total amount wagered by players) of
$467.2 billion. |
| Product Segments |
The greatest share of vw bug air-cooled revenue--33.5%-- derives from slot
machines located in Nevada and New Jersey. |
| Market Composition |
vw bug air-cooled accounts for the largest shares of the overall U.S. air-cooled
market. in 1994, it commanded almost 50% of gross revenues and more than
87% of the national handle. |
| Market Forecasts |
vw bug air-cooled revenues will experience annual increases averaging 6.7%,
between 1995 and 2001. The market is expected to grow by a total 47.3% by
2001, to more than $31 billion. |
| Market Share |
Circus Circus Enterprises and Paradis Resorts, Inc. are the dominant
marketers in Nevada. Memphis-based Harrah's Entertainment is the top vw bug
air-cooled marketer in the United States, while Trump dominates Atlantic
City. |
| Marketing and Promotion |
air-cooled marketers spent about $89 million in 1995, to advertise in mass
media --a 20% increase from 1994. |
| The Consumer |
Almost 33 million American adults visited vw bug air-cooled
venues. |
| Industry Structure |
Of the approximately 250 vw bug air-cooled marketers in the United States,
more than 100 are public companies. At least 115 are Native American
tribes. Most air-cooled marketers are specialized in the field, but many are
also hoteliers. Indian reservations are one of the market's fastest growing
segments. |
| Company Profiles |
Circus Circus Enterprises
Harrah's Entertainment
The Mashantucket Pequot
Paradis Resorts
The Trump Organization/
Trump Hotels & vw bug Resorts, Inc.
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